L'industrie des trousses repas: survivre à Amazon (en anglais)

Meal kits. An alternative to making your life less busy, designed to reduce the time and stress of preparing a home-cooked meal, meal kits are all the rage these days. In fact, according to a survey by Morning Consult, roughly 19 percent of Americans have tried it. After launching about five years ago, the meal-kit market has flourished into a full-blown industry.

Even though the industry advertises to young couples, families with young children and empty-nesters, research has found that the meal-kit industry resonates best with millennials because spending money to save time on shopping and planning is justifiable to them. Not to mention, they can brag about it on social media with pictures. Lire la suite

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