Our mission

For 76 years, the QPMA’s mission has been to mobilize industry professionals, facilitate the marketing and promotion of the health benefits of fruits and vegetables for the well-being of the industry and all residents of Quebec.

Our vision

To be the leader that drives the growth of Quebec’s fruits and vegetable industry.

Our values

Respect, integrity, responsability, collaboration and commitment

• Discover the QPMA’s new strategic plan 2023-2026
• Our major achievements 2023